Task:
For this project, I was instructed to design a personal branding suite. This project is extremely beneficial to my brand, as it outlines my brand elements, and establishes consistency throughout my business.
The aim of this project, is to create a:
-Personal Logo
-Business Card
-Letterhead
-Leave Behind Piece
Challenge 1: Logo
For our first assignment, we had been instructed to design a personal logo that reflected our identity.
This logo is meant to reflect our style, theme, personality, and ideal profession. This is an integral design element that will be integrated into all aspects and describe my professional work.
Challenge 1: Part 1
For my personal logo, I started by creating 3 logos that I felt exemplified the theme I envisioned. Thus, I created 3 logos that felt fun, simplistic, consisted of my initials, and had curvy shapes.
Although these logos achieved the elements that I strived for, they were far too simplistic, lacked personality, and felt unprofessional
Challenge 1: Part 2
After receiving feedback, I decided to do a brand new approach and create curves that I enjoyed, then styled them using different stroke patterns.
I settled on a particular look then, both duplicated and mirrored it, to spell out my initials.
Lastly, I gave it the color scheme of my brand and added some typeface in the Acumin Pro font.
Challenge 2: Business Card and Letterhead
For the next assignment, we were instructed to create a business card and letterhead, that both matched our brand and contained our new logo.
Challenge 2: Business Card Design
The business card primarily consisted of my logo and featured my contact information in white, with a strip of my color scheme as the background
Challenge 2: Letterhead Design
For my letterhead design, I mimicked my business card design, however, I placed 2 lines to, create a header and a footer.
This division served to separate the content, placed in the center, from my logo and contact information.
Leave Behind Piece
The last section of my brand was to create a leave behind piece that left an memorable impression on my interviewer.
For this assignment, I chose to utilize my 3D design skillset, with my 3D printing skills, in order to create a product design.
This 3D printable design, showcases my ability to create a product, from and idea, and make it come to reality. This product, in particular, also showcases the simple topology that it took to create this complex design.
Brand Color Scheme
Brand Font Choices
Acumin Pro Regular Thin, Acumin Pro Regular, Acumin Pro Medium, Acumin Pro Semibold, Acumin Pro Bold, Acumin Pro Black
Acumin Pro Regular Thin Italic, Acumin Pro Medium Italic, Acumin Pro Semibold Italic, Acumin Pro Bold Italic, Acumin Pro Black Italic
Museo Slab 500 Regular , Museo Slab 500 Italic